“¿ Who is Lorenzo Bennassar?
... Undoubtly one of Spain´s best art directors...
His curriculum tells us he was the only Spaniard on the staff of Chiat/Day
when Advertising Age named it Agency of the Decade.
He is also one of those fascinating types who worked first in
Ogilvy New York and Milan as well as in Unitrós Chile before reaching Madrid or Barcelona
An honest and convincing professional in the eyes of TBWA, Saatchi, Delvico,
McCann, JWT and the other agencies that have called him when they wanted something
not just good, but special. An intuitive designer, an art director with
personality, a passionate typography fan...
An art director about whom someone once said:
"He's very dangerous; he makes the worst copy seem excellent".

TVE2 Metropolis "Marcas Audiovisuales" (04/01/2006)

TVE2 Metropolis "El Sol 2005" (20/06/2005)

Diario de Sevilla (04/01/2005)

Latin Spots (01/01/2005)

Canal Sur Radio (27/12/2004)